{"id":25920,"date":"2024-04-26T11:17:12","date_gmt":"2024-04-26T09:17:12","guid":{"rendered":"https:\/\/www.movistar.es\/blog\/?p=25920"},"modified":"2024-04-30T12:25:08","modified_gmt":"2024-04-30T10:25:08","slug":"shoppable-spot-publicidad-interactiva","status":"publish","type":"post","link":"https:\/\/www.movistar.es\/blog\/movistar-plus\/shoppable-spot-publicidad-interactiva\/","title":{"rendered":"Shoppable Spot de Movistar Plus+: \u00bfqu\u00e9 es, c\u00f3mo funciona y qu\u00e9 ventajas ofrece?\u00a0"},"content":{"rendered":"\n<p>En un mundo donde la tecnolog\u00eda avanza a pasos agigantados, nuestra forma de consumir el contenido audiovisual y la publicidad tambi\u00e9n est\u00e1 cambiando. Una de las \u00faltimas tendencias que est\u00e1 revolucionando el mundo de la publicidad es el concepto de <em>shoppable ads<\/em>, y Movistar Plus+ se encuentra a la vanguardia de esta evoluci\u00f3n con su formato <strong><em>Shoppable<\/em><\/strong><strong><em> Spot<\/em><\/strong>.&nbsp;<\/p>\n\n\n\n<p>Los Shoppable Spot, o anuncios enriquecidos, ofrecen una experiencia interactiva \u00fanica. La publicidad enriquecida va m\u00e1s all\u00e1 de la simple visualizaci\u00f3n de los productos ofertados, porque este tipo de contenido permite a los espectadores interactuar con los productos anunciados, conocer m\u00e1s detalles y realizar la compra a trav\u00e9s de un c\u00f3digo QR.&nbsp;Todo ello, directamente desde el televisor.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"640\" width=\"1024\" src=\"https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2024\/04\/movistar-es-shoppable-spot-nuevo-servicio-movistar-plus-plus-inpost02.jpg?w=1024\" alt=\"\" class=\"wp-image-25921\" srcset=\"https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2024\/04\/movistar-es-shoppable-spot-nuevo-servicio-movistar-plus-plus-inpost02.jpg 1040w, https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2024\/04\/movistar-es-shoppable-spot-nuevo-servicio-movistar-plus-plus-inpost02.jpg?resize=300,188 300w, https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2024\/04\/movistar-es-shoppable-spot-nuevo-servicio-movistar-plus-plus-inpost02.jpg?resize=768,480 768w, https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2024\/04\/movistar-es-shoppable-spot-nuevo-servicio-movistar-plus-plus-inpost02.jpg?resize=1024,640 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-que-ventajas-ofrece-y-como-funciona-la-publicidad-interactiva-shoppable-spot\"><strong>\u00bfQu\u00e9 ventajas ofrece y c\u00f3mo funciona la publicidad interactiva Shoppable Spot?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Movistar Plus+ ha lanzado <strong>Shoppable<\/strong><strong> Spot<\/strong>, un formato publicitario innovador que ofrece un avance significativo en la publicidad en la televisi\u00f3n. Esta propuesta, enriquecida con recursos multimedia, permite a los espectadores explorar y adquirir productos directamente desde sus televisores de forma interactiva, a trav\u00e9s de la visualizaci\u00f3n de detalles y la compra mediante un c\u00f3digo QR.&nbsp;<\/p>\n\n\n\n<p>Por ejemplo, Movistar Plus+ ha lanzado durante estos d\u00edas una promoci\u00f3n de tel\u00e9fonos m\u00f3viles con descuentos para celebrar el D\u00eda de la Madre. En lugar de ser un anuncio tradicional, Shoppable Spot te permite explorar las caracter\u00edsticas del tel\u00e9fono, como su c\u00e1mara o almacenamiento, y el precio del producto. Por \u00faltimo, si est\u00e1s interesado en comprarlo, puedes hacerlo con solo unos pocos clics, a trav\u00e9s de un c\u00f3digo QR que aparece en pantalla.&nbsp;<\/p>\n\n\n\n<p>Estos anuncios interactivos se muestran en un banner en la pantalla principal de la plataforma de Movistar Plus+, y el usuario tan solo tiene que hacer clic con el mando para reproducir el contenido. Con esta iniciativa, Movistar Plus+ busca experimentar con nuevas capacidades en la televisi\u00f3n que permitan a los espectadores interactuar con los productos anunciados de manera sencilla, respetando la experiencia de entretenimiento del espectador.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"wp-block-embed__wrapper\"><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Shoppable Spot, una publicidad interactiva innovadora | Movistar Plus+\" width=\"1040\" height=\"585\" src=\"https:\/\/www.youtube.com\/embed\/fwtKZBft_KE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"shoppable-spot-para-los-consumidores-y-las-marcas-como-se-crean\"><strong>Shoppable Spot para los consumidores y las marcas, \u00bfc\u00f3mo se crean?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>La introducci\u00f3n de Shoppable Spot por parte de Movistar Plus+ ofrece una serie de ventajas tanto para los espectadores como para las marcas. &nbsp;<\/p>\n\n\n\n<p>En primer lugar, este formato publicitario ofrece una experiencia diferencial a los <strong>espectadores<\/strong>, permiti\u00e9ndoles interactuar de forma activa con los productos anunciados.&nbsp;<\/p>\n\n\n\n<p>Adem\u00e1s, Shoppable Spot brinda a las<strong> marcas<\/strong> la oportunidad de destacar sus productos y aumentar las ventas. Al mostrar los productos de manera interactiva y permitir a los espectadores realizar compras directamente desde sus televisores, este formato de publicidad les brinda una exposici\u00f3n adicional y les ayuda a convertir el inter\u00e9s en ventas de manera m\u00e1s efectiva.&nbsp;<\/p>\n\n\n\n<p>Para producir este formato, la empresa anunciante solo necesita incluir los detalles (im\u00e1genes, precios y un c\u00f3digo QR) de los productos que desea mostrar, junto con el spot de v\u00eddeo habitual. Despu\u00e9s, el equipo de Movistar Plus+ lo transforma para que el usuario pueda navegar y explorar los productos anunciados.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"640\" width=\"1024\" src=\"https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2024\/04\/movistar-es-shoppable-spot-nuevo-servicio-movistar-plus-plus-inpost01.jpg?w=1024\" alt=\"\" class=\"wp-image-25922\" srcset=\"https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2024\/04\/movistar-es-shoppable-spot-nuevo-servicio-movistar-plus-plus-inpost01.jpg 1040w, https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2024\/04\/movistar-es-shoppable-spot-nuevo-servicio-movistar-plus-plus-inpost01.jpg?resize=300,188 300w, https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2024\/04\/movistar-es-shoppable-spot-nuevo-servicio-movistar-plus-plus-inpost01.jpg?resize=768,480 768w, https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2024\/04\/movistar-es-shoppable-spot-nuevo-servicio-movistar-plus-plus-inpost01.jpg?resize=1024,640 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Este servicio, pionero en la televisi\u00f3n, se basa en la idea de hacer que la publicidad sea m\u00e1s relevante y \u00fatil para los espectadores. Al permitirles interactuar directamente con los productos anunciados y realizar compras sin salir de casa, Shoppable Spot convierte la experiencia de ver televisi\u00f3n en una actividad m\u00e1s din\u00e1mica y participativa.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un mundo donde la tecnolog\u00eda avanza a pasos agigantados, nuestra forma de consumir el contenido audiovisual y la publicidad tambi\u00e9n est\u00e1 cambiando. Una de las \u00faltimas tendencias que est\u00e1 revolucionando el mundo de la [&hellip;]<\/p>\n","protected":false},"author":229,"featured_media":25923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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