{"id":15267,"date":"2023-07-12T10:41:58","date_gmt":"2023-07-12T08:41:58","guid":{"rendered":"https:\/\/www.movistar.es\/blog\/?p=15267"},"modified":"2023-07-21T11:10:09","modified_gmt":"2023-07-21T09:10:09","slug":"living-app-compensa-tu-huella-movistar-plus","status":"publish","type":"post","link":"https:\/\/www.movistar.es\/blog\/movistar-plus\/living-app-compensa-tu-huella-movistar-plus\/","title":{"rendered":"Compensa tu huella: la Living App que transforma el CO2 en proyectos sostenibles"},"content":{"rendered":"\n<p>La protecci\u00f3n del medioambiente es un tema prioritario para la sociedad. Llevamos unos a\u00f1os en los que hemos tomado m\u00e1s conciencia sobre la necesidad de cuidar y mantener los recursos naturales que nos rodean. Este conocimiento de crear y consumir de forma sostenible llega a diario a consumidores y a empresas para que a trav\u00e9s de una buena pr\u00e1ctica act\u00faen de forma sostenible.&nbsp;<\/p>\n\n\n\n<p>En Movistar estamos comprometidos en ayudar a <strong>frenar el cambio clim\u00e1tico<\/strong> y <strong>construir un futuro m\u00e1s verde mediante la digitalizaci\u00f3n<\/strong>. Siguiendo los <a href=\"https:\/\/www.telefonica.com\/es\/sostenibilidad-innovacion\/sociedad\/desarrollo-sostenible\/?t=tab-objetivo-7\" target=\"_blank\" rel=\"noreferrer noopener\">Objetivos de Desarrollo Sostenible<\/a> (ODS) de las Naciones Unidas, tenemos diferentes l\u00edneas de trabajo para reducir al m\u00ednimo la huella medioambiental y favorecer el ecosistema.&nbsp;<\/p>\n\n\n\n<p>La <strong>Living App Compensa tu huella<\/strong> es una nueva iniciativa hacia esa digitalizaci\u00f3n m\u00e1s verde. En ella los usuarios con el <a href=\"https:\/\/www.movistar.es\/particulares\/movil\/moviles\/descodificador-uhd\/\" target=\"_blank\" rel=\"noreferrer noopener\">Descodificador UHD<\/a> o el <a href=\"https:\/\/www.movistar.es\/particulares\/movil\/moviles\/smart-wifi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Descodificador UHD Smart WiFi<\/a> registrados en el programa <a href=\"https:\/\/mistokens.movistar.com\/es\" target=\"_blank\" rel=\"noreferrer noopener\">Tokens de Movistar<\/a> pueden acceder a esta experiencia digital para <strong>saber cu\u00e1ntos kg de CO<sub>2<\/sub> han generado con los servicios contratados por Movistar<\/strong>. De esta forma se puede compensar la huella de carbono utilizando los tokens acumulados, en funci\u00f3n de los kg producidos, en diferentes proyectos medioambientales.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=fTjktsyS5dc\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-somos-una-empresa-lider-en-criterios-esg\"><strong>Somos una empresa l\u00edder en criterios ESG<\/strong><\/h2>\n\n\n\n<p>En Movistar creemos que las capacidades que ofrecen la conectividad y la digitalizaci\u00f3n no solo sirven para aportar valor a nuestros clientes, sino que tambi\u00e9n ayuda a afrontar otros retos como el cambio clim\u00e1tico.&nbsp;<\/p>\n\n\n\n<p>El <strong>cuidado y mantenimiento del medio ambiente es una de las prioridades que recogemos en nuestra estrategia ESG<\/strong> (environmental, social and governance en ingl\u00e9s):&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Medioambiental: <\/strong>nuestro objetivo es construir un futuro digital y m\u00e1s verde a trav\u00e9s de la reducci\u00f3n de las emisiones directas e indirectas.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Social: <\/strong>ayudar al progreso socioecon\u00f3mico de la sociedad y disminuir la brecha digital a trav\u00e9s de una tecnolog\u00eda m\u00e1s accesible.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Gobierno Corporativo:<\/strong> lideramos desde el ejemplo para aumentar el impacto positivo en toda nuestra cadena de valor.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"640\" width=\"1024\" src=\"https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2023\/07\/Movistar.es-Imagen1-Cuida-del-medio-ambiente-con-la-Living-App-Compensa-tu-Huella.jpg?w=1024\" alt=\"Imagen de un bosque.\" class=\"wp-image-15268\" srcset=\"https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2023\/07\/Movistar.es-Imagen1-Cuida-del-medio-ambiente-con-la-Living-App-Compensa-tu-Huella.jpg 1040w, https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2023\/07\/Movistar.es-Imagen1-Cuida-del-medio-ambiente-con-la-Living-App-Compensa-tu-Huella.jpg?resize=300,188 300w, https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2023\/07\/Movistar.es-Imagen1-Cuida-del-medio-ambiente-con-la-Living-App-Compensa-tu-Huella.jpg?resize=768,480 768w, https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2023\/07\/Movistar.es-Imagen1-Cuida-del-medio-ambiente-con-la-Living-App-Compensa-tu-Huella.jpg?resize=1024,640 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-living-app-compensa-tu-huella-por-una-digitalizacion-sostenible\"><strong>Living App Compensa tu huella, por una digitalizaci\u00f3n sostenible<\/strong><\/h2>\n\n\n\n<p>Son las decisiones diarias las que a largo plazo acaban marcando la diferencia. Esta nueva <a href=\"https:\/\/www.movistar.es\/particulares\/hogar\/livingapps\/?&amp;segmento=particulares\" target=\"_blank\" rel=\"noreferrer noopener\">Living App<\/a> estima <strong>la cantidad de kg de CO<sub>2<\/sub> que se generan en tu casa con los servicios Movistar que tienes contratados <\/strong>(fibra, TV, tel\u00e9fono m\u00f3vil y fijo). &nbsp;<\/p>\n\n\n\n<p>Desde el men\u00fa ves <strong>cu\u00e1ntos kg de CO<sub>2<\/sub> has generado<\/strong> y tu volumen de tokens acumulados. En funci\u00f3n de eso, puedes escoger entre los <strong>diferentes proyectos forestales a lo largo del mundo<\/strong> y compensar tu huella con tus tokens. Desde la Living App puedes ver el detalle de cada uno. Algunos ejemplos:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Apoyar el proyecto Bosques Sostenibles: Navarredonda de Gredos (Espa\u00f1a).<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Colaborar con la Comunidad de Montes Vecinales en Laza-Touza en Ourense (Espa\u00f1a).<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Reforestar el Parque Natural del Alto Tajo (Espa\u00f1a).<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Conservar los Bosques de Nuez de Brasil (Per\u00fa).<\/li><\/ul>\n\n\n\n<p>Cuando donas a un proyecto en concreto se muestra cu\u00e1ntos kg de CO<sub>2<\/sub> has compensado y los tokens totales que has aportado. Adem\u00e1s, se expide un certificado de colaboraci\u00f3n a trav\u00e9s de un c\u00f3digo QR, que puedes descargar. Esta transacci\u00f3n es posible gracias a Climate Trade, ya que con tecnolog\u00eda blockchain, garantiza y permite trazar la acci\u00f3n realizada en el proyecto. En el apartado \u00abMis huellas\u00bb puedes ver todo el historial de donaciones catalogado por mes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2023\/07\/Imagen-LA.jpg?w=1024\" alt=\"Pantalla de una TV con la Living App Compensa tu huella.\" class=\"wp-image-15269\" srcset=\"https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2023\/07\/Imagen-LA.jpg 1920w, https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2023\/07\/Imagen-LA.jpg?resize=300,169 300w, https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2023\/07\/Imagen-LA.jpg?resize=768,432 768w, https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2023\/07\/Imagen-LA.jpg?resize=1024,576 1024w, https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2023\/07\/Imagen-LA.jpg?resize=1536,864 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Con esta Living App reforzamos el compromiso de Movistar con un mundo donde, con tu ayuda, la tecnolog\u00eda contribuye a la protecci\u00f3n del planeta. Accede a la Living App desde al apartado \u00abApps\u00bb de Movistar Plus+ y aporta tu granito de arena en el cuidado del medio ambiente.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La protecci\u00f3n del medioambiente es un tema prioritario para la sociedad. Llevamos unos a\u00f1os en los que hemos tomado m\u00e1s conciencia sobre la necesidad de cuidar y mantener los recursos naturales que nos rodean. Este [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":15270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"area":[7],"cluster":[45],"linea_editorial":[],"coauthors":[378],"class_list":["post-15267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","area-digital-client","cluster-movistar-plus"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo compensar la huella de carbono con la Living App de Movistar Plus+<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres echar una mano al medioambiente? Apoya proyectos forestales en la Living App Compensa tu huella de Movistar Plus+. \u00a1Por un futuro sostenible!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.movistar.es\/blog\/movistar-plus\/living-app-compensa-tu-huella-movistar-plus\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Compensa tu huella: la Living App que transforma el CO2 en proyectos sostenibles\" \/>\n<meta property=\"og:description\" content=\"\u00bfQuieres echar una mano al medioambiente? Apoya proyectos forestales en la Living App Compensa tu huella de Movistar Plus+. \u00a1Por un futuro sostenible!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.movistar.es\/blog\/movistar-plus\/living-app-compensa-tu-huella-movistar-plus\/\" \/>\n<meta property=\"og:site_name\" content=\"Movistar blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-12T08:41:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-21T09:10:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2023\/07\/Movistar.es-cabecera-Cuida-del-medio-ambiente-con-la-Living-App-Compensa-tu-Huella.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1040\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u00c1lvaro \u00c1lvarez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u00c1lvaro \u00c1lvarez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.movistar.es\/blog\/movistar-plus\/living-app-compensa-tu-huella-movistar-plus\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.movistar.es\/blog\/movistar-plus\/living-app-compensa-tu-huella-movistar-plus\/\"},\"author\":{\"name\":\"\u00c1lvaro \u00c1lvarez\",\"@id\":\"https:\/\/www.movistar.es\/blog\/#\/schema\/person\/42955e7010c4625864ccb53c6a024500\"},\"headline\":\"Compensa tu huella: la Living App que transforma el CO2 en proyectos sostenibles\",\"datePublished\":\"2023-07-12T08:41:58+00:00\",\"dateModified\":\"2023-07-21T09:10:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.movistar.es\/blog\/movistar-plus\/living-app-compensa-tu-huella-movistar-plus\/\"},\"wordCount\":657,\"publisher\":{\"@id\":\"https:\/\/www.movistar.es\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.movistar.es\/blog\/movistar-plus\/living-app-compensa-tu-huella-movistar-plus\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2023\/07\/Movistar.es-cabecera-Cuida-del-medio-ambiente-con-la-Living-App-Compensa-tu-Huella.jpg\",\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.movistar.es\/blog\/movistar-plus\/living-app-compensa-tu-huella-movistar-plus\/\",\"url\":\"https:\/\/www.movistar.es\/blog\/movistar-plus\/living-app-compensa-tu-huella-movistar-plus\/\",\"name\":\"C\u00f3mo compensar la huella de carbono con la Living App de Movistar Plus+\",\"isPartOf\":{\"@id\":\"https:\/\/www.movistar.es\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.movistar.es\/blog\/movistar-plus\/living-app-compensa-tu-huella-movistar-plus\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.movistar.es\/blog\/movistar-plus\/living-app-compensa-tu-huella-movistar-plus\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.movistar.es\/blog\/wp-content\/uploads\/sites\/3\/2023\/07\/Movistar.es-cabecera-Cuida-del-medio-ambiente-con-la-Living-App-Compensa-tu-Huella.jpg\",\"datePublished\":\"2023-07-12T08:41:58+00:00\",\"dateModified\":\"2023-07-21T09:10:09+00:00\",\"description\":\"\u00bfQuieres echar una mano al medioambiente? 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